3I 2024 — Learn & Research: Architecture and Project Approach.

The VSP ‘3I’ practice in terms of the Educational Program is something special indeed! Some time ago we have ‘deduced’ a law for successful marketing:

Underlying ‘3I’ is the understanding of the fact that expertise in the field of seemingly unrelated disciplines and practices gives the final respondent the very cumulative effect. It is not only of interest, but also extremely useful to carefully investigate and consider the approach companies take in various industries, and to learn the experience of making business more efficient, as well as enable more accurate positioning of the company in the market. Dentsu, leaders of high-tech segment, car manufacturers, and ‘3I’ 2023 — leaders and flag-companies in instrumentation products: every year we take another step in building up the competencies of the VSP personnel.

Not a single project in architecture can be a success if it were not for taking care of all the details and requirements, extensive customer expectations, standards and operational conditions—all that defines a life cycle of the final ‘product’, i.e. a building, for decades ahead as a minimum. Well, there is something for research in it…